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Auction is a process of buying and selling goods or services by offering them up for bid, taking bids, and then selling the item to the highest bidder. In economic theory, an auction may refer to any mechanism or set of trading rules for exchange.

There are several variations on the basic auction form, including time limits, minimum or maximum limits on bid prices, and special rules for determining the winning bidder(s) and sale price(s). Participants in an auction may or may not know the identities or actions of other participants. Depending on the auction, bidders may participate in person or remotely through a variety of means, including telephone and the internet. The seller usually pays a commission to the auctioneer or auction company based on a percentage of the final sale price. [Wikipedia]

History of the auctions

The history of auctions extends back to 500 B.C. when Herodotus reported the use of an auction. These auctions were for the purpose of selling women under the condition that they be married following purchase.
Reports indicate that less attractive women were sold with monetary compensation given to the bidder. Whether or not these auctions were ascending or descending bid auctions was not recorded.

The Roman Empire used auctions to liquidate property and estate goods. The mechanism implemented was referred to as the "atrium auctionarium". It is not known whether or not these auctions were ascending or descending bid auctions, but the name used for the market mechanism would lead one to deduce that the auctions were ascending.
The word "actus" in Latin means increasing, and since it is incorporated into the name of the market it is assumed that bids were made in an increasing fashion.

Within the Roman Empire the "atrium auctionarium" was also used by the soldiers to sell goods acquired "sub hasia"(under the spear). Probably the most bizarre account of early auctions concerns the year 193 A.D.
when the entire Roman Empire was put on the auction block after being sacked. Aside from the earlier accounts of the Roman auctions, there also exists evidence of Buddhist monks in China using auctions to fund the creation of temples, as it became customary to auction off the property of deceased monks for this purpose.

The earliest modern era records of auctions appeared in the Oxford English Dictionary in 1595. Therefore, the presence of auctions in England preceded this date yet but how much is not known.
Following the appearance of auctions in the Oxford English Dictionary, the London Gazette often reported the auctioning or artwork at coffeehouses and taverns throughout London in the late 17th century. In the early 18th century the great auction houses were created. Sotheby's was created in 1744 and Christie's was created in 1766.

Early accounts of the use of auctions in America occurred in the South when slaves were often sold at auction. Auctions were often used to liquidate estates. Often times, the owner of the goods was not disclosed because the current social norms did not look favorably upon auctions .

Aside from the early modern records of the use of auction mechanisms in England and America, auctions were used in the Netherlands and Germany as well in the later part of the 19th century.
Auctioning in the Netherlands dates back to 1887 when it was used for the sale of fruits and vegetables. Reportedly, a grower named Jongerling arrived at the inland harbor, Broek op Langendijk in North Holland. Upon arrival he discovered a strong demand for his produce and instead of liquidating his produce in the usually customary fashion of selling to a specific dealer, he decided to allow the buyers to compete with each other by using an auction.                     

In the same year as Jongerling in North Holland, fisherman in Germany began to use auctions to sell their catch when arriving in port. These fish auctions allowed the fisherman to rapidly liquidate their catch and spend more time fishing to satisfy consumer demand.
Source: http://www.econport.org/econport/request?page=man_auctions_briefhistory (This brief history of auctions was extracted from the work of Ralph Cassidy, Jr. in his book Auctions and Auctioneering, University of California Press, 1967)                                                                                                          
The development of the internet, however, has led to a significant rise in the use of auctions as auctioneers can solicit bids via the internet from a wide range of buyers in a much wider range of commodities than was previously practical.[5]


The oldest auction house in world is Stockholm Auction House (Stockholms Auktionsverk). It was established in Sweden in 1674.[11][12]


The Challenges of Using Live Online Auctions

by: Kerry Ng


google_protectAndRun("ads_core.google_render_ad", google_handleError, google_render_ad); Using live online auctions can be a fantastic way to buy or sell items quickly, cheaply and easily. However, like any method of business, using live online auctions does have some potential risks that can result in loss of money, products any even your reputation. There are ways however to minimize the risks while buying or selling items online and to reduce the chances of the transaction going sideways by taking a few simple precautions.
The Most Common Pitfalls And Traps

Some of the most common risks that people have to face when doing business with live online auctions is the possibility of fraud, purchasing items that are not of quality as thought to be, losing items during shipping or purchasing items that cannot be exchanged at the buyer's wish. Internet fraud is now one of the world's most common crimes, with the monetary cost rising higher and higher each year. These types of challenges are more likely to occur due to the ability for both buyers and sellers to have anonymity online, hackers having the ability to access and steal personal information over the Internet and the length of time and distance associated in getting items shipped to you from the seller.

Learning to Protect Yourself

One of the best ways to protect yourself when using live online auctions is to always do your homework first and to be always on the cautious side. Make sure you get to know the person that you are dealing with, whether you're buying or selling. Familiarize myself with the different payment methods and consider what options you have for recourse if something should go wrong. It's also a good idea to read the terms and conditions of the seller that you're buying from. See whether not the auction site has some sort of an insurance program. As well, consider the value of the product you're buying and how you would feel about receiving the item late or not at all. Sometimes it pays to be patient and just wait instead of just buying an item on impulse just because it looked like a "great deal" and then ending up with nothing at all. One good rule to follow is; if something seems too good to be true, it usually is.
Reporting Fraud

Live online auctions have really revolutionized the art of buying and selling through the Internet. Transactions are more convenient and faster than ever before. However, on the flip side, it has also created opportunities for criminals and hackers to make an illegal fortune as well. Fortunately, Internet security has come a long way and is progressively improving as time goes on. It is important that we be diligent in keeping tight precautions in all aspects of online transactions. If you're one of those that have been victimized of Internet fraud or come across someone dealing in illegal activities on the Internet, it's critical to report it to authorities on your auction site. By doing this you could be saving someone else a lot of time, money and grief.

Article Source:
http://www.bestmanagementarticles.com
http://e-commerce.bestmanagementarticles.com
About the Author:
Kerry Ng is a successful Webmaster and publisher of The Great Online Auctions Blog. For more great helpful information about online auctions visit The Great Online Auctions Blog

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